Students electing to complete the Bachelor of Business Administration degree with a major in Digital Marketing must complete the University general education requirements, Graham School of Management core business requirements, and the required major courses listed below:
- MKTG 311: Managing Service Excellence
- MKTG 350: Digital Marketing
- MKTG 355: Social Media Marketing
- MKTG 361: Digital Marketing Research and Metrics
- MKTG 370: Persuasive Technologies in Marketing
- MKTG 380: Marketing Strategy